MGMT1021 Chapter Notes - Chapter 11: Baby Boomers, Millennials, Big Data

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Topic 11: Diversity and Communication (p 386-396)
Introduction to Diversity and Communication
Diversity
Similarities and differences among people
Processes of valuing differences in experience, background, and
perspective
Better responding to dynamic change because of adaptation
Can consider a wider range of perspectives when making decisions
Promote culture of fairness
Benefits of Diversity
Improves how well organizations grow and change
Creates access to and legitimacy for organizations among different
stakeholders and better representation
Promotes fairness to underrepresented groups
Types of Diversity
Demographics
Age
Gender
Ethnicity
Socioeconomic
Traits and characteristics
Learning style
Personality
Cognitive processes
Physical characteristics
Beliefs and values
role
Culture
Values
Generational Diversity
Focuses on differences among generations and focuses on the
environmental forces that influence individual values, beliefs, and
behaviors
Shared culture and experience
Baby Boomers- 1943-1960, prosperity
Generation X- 1961-1981, TV, computers, Reagan
Generation Y / Millennials- 1982-2005, Internet, technology
Affect communication style
Communication in Organizations
Communication is central to solving problems and offering solutions, making
decisions, delivering bad news, etc
Models of Communication
Sender-Receiver Model
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promotes idea that effective communication occurs when a sender
clearly communicates a message and the receiver correctly
receives the message as intended
Problem: different interpretations
Co-orienting
Both communicators and receivers must move beyond their
immediate viewpoint and understand experiences and perceptions
of others
Creating and interpreting messages
Verbal and nonverbal cues
Conversational learning approach
Improves understanding of differences
Solves parochialism- person is same as himself
Understand others viewpoints accounts and uniqueness
Communication in the Age of ‘Big Data’: Challenge for Organizations
Vast amount of information
Proliferation or big data
Improving Information Literacy
Helps communication as it is the ability to properly collect, evaluate, and
present information
Improve own knowledge
Developing and Targeting a Core Message
Identify the purpose of your message
Present solution
Announce a decision
Deliver bad news
Encourage action
Target the message toward a specific group
Organizational structure and hierarchy
Organizational results / purpose
Role of leadership
Values and culture of organization / beliefs
Time management
Redefine your message to a story
Storytelling is the process of vividly conveying an experience
through a verbal or written narration
Find data to support message and confirm accuracy
Tailor message to reach multiple communication styles
specific
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find more resources at oneclass.com