MGMT1021 Chapter Notes - Chapter 11: Motivation, Visual Thinking

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Session 11: Ideation
- Definitions
- Creativity - the development of novel (new) and useful (valuable, appropriate)
ideas by individual/small group working together
- Idea generation - part of creative process
- Innovation - the implementation of creative ideas w/in orgs
- Big C creativity v. Little C
- Big C Creativity - brand new idea for product/service; ex. Microwave, iPhone
- Little C Creativity - take an existing idea from one domain and apply it to another;
ex. Mellow Cooker
- Individual, organizational factors affecting creativity
- Individual: domain-specific skills, technical skills, intrinsic motivation
- Organizational: culture that encourages exchange of ideas, constructive
feedback, psychological safety; sufficient resources (time, money, supplies);
degree of autonomy
- Creative Process Model
-
- Effectuation
- Imagining possible new ends using given means;
- Four principles: 1) Bird-in-hand principle - start w/ your means; 2) Affordable loss
- evaluate opportunities based on potential downside; 3) Lemonade principle -
embrace surprises, remain flexible; 4) Crazy-quilt - collaborate w/ people jointly
invested in success of the venture
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