MGMT1021 Chapter Notes - Chapter 11: Motivation, Visual Thinking

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11 Jun 2018

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Session 11: Ideation

- Definitions

- Creativity - the development of novel (new) and useful (valuable, appropriate)

ideas by individual/small group working together

- Idea generation - part of creative process

- Innovation - the implementation of creative ideas w/in orgs

- Big C creativity v. Little C

- Big C Creativity - brand new idea for product/service; ex. Microwave, iPhone

- Little C Creativity - take an existing idea from one domain and apply it to another;

ex. Mellow Cooker

- Individual, organizational factors affecting creativity

- Individual: domain-specific skills, technical skills, intrinsic motivation

- Organizational: culture that encourages exchange of ideas, constructive

feedback, psychological safety; sufficient resources (time, money, supplies);

degree of autonomy

- Creative Process Model

- Effectuation

- Imagining possible new ends using given means;

- Four principles: 1) Bird-in-hand principle - start w/ your means; 2) Affordable loss

- evaluate opportunities based on potential downside; 3) Lemonade principle -

embrace surprises, remain flexible; 4) Crazy-quilt - collaborate w/ people jointly

invested in success of the venture

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