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MKTG 1021 (4)
Chapter 4

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Department
Marketing
Course
MKTG 1021
Professor
Bridget Akinc
Semester
Spring

Description
Chap 4 01/28/2014 Environmental analysis framework Center is always the consumer Value based marketing efforts is to provide greater value to the consumer than competitors The immediate environment First factor that affects the consumer is the firm Satisfy customer needs with core competencies Competitors Understand their strengths and weaknesses Coporate partners Macro Environmental factors CDSTEP (Cultural, Demographics, Social issues, Technological advances, Economic situation,  Political/regulatory environment) Country or regional culture, generational cohorts (same generation have similar purchase behaviors) Seniors ▯ Americas fastest growing generational cohort Baby Boomers ▯ preserve youth, spend money on themselves, work past retirement most likely because 
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