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Textbook Notes for American Studies at University of California - Berkeley (UCB)


BERKELEYAMERSTD 101kathleenmoranSpring

AMERSTD 101 Chapter Notes - Chapter 1: Claude Hopkins, Pseudoscience, Externals

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American ads of cars, highways, new patterns of suburban consumption. Total ad expenditure doubled in 5 years 2. 9bil to 5. 7bil. 1950"s powered by a c
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BERKELEYAMERSTD 101kathleenmoranSpring

AMERSTD 101 Chapter 1: John Galbraith, Affluent society

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Final problem of a productive society is what it produces. Roughly divides the marketed and produced goods and services from publicly rendered services
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BERKELEYAMERSTD 101kathleenmoranSpring

AMERSTD 101 Chapter Notes - Chapter 1: Exaggeration, Symbolic Racism

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BERKELEYAMERSTD 101kathleenmoranSpring

AMERSTD 101 Chapter Notes - Chapter 1: Disposable And Discretionary Income, John Steinbeck, Norman Rockwell

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Big ad names : duane jones, emerson foote, fairfax cone and don belding, foote, Cone and belding; chester j. laroche young and rubicam. Total ad spendi
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BERKELEYAMERSTD 101kathleenmoranSpring

AMERSTD 101 Chapter Notes - Chapter 1: Theodore Roosevelt, Perfect Machine

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Dawn of new age despite economy down. Trust the combination of powerful interests to design the future. Possibility of revolution (on eve of century of
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BERKELEYAMERSTD 101kathleenmoranSpring

AMERSTD 101 Chapter Notes - Chapter 2: Erectile Dysfunction, Individualism

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Individual himself has no meaning except it is a member of a group. Human relations not american creation but it is mastered with group skills on indus
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BERKELEYAMERSTD 101kathleenmoranSpring

AMERSTD 101 Chapter 7: Advertising the American dream CH 7

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BERKELEYAMERSTD 101kathleenmoranSpring

AMERSTD 101 Chapter Notes - Chapter 6: The Affluent Society

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Current state of tech, styles of clothes, furniture, and other products. Ads where persons depicted in such a way to suggest their relationships to ech
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