AMERSTD 101 Chapter Notes - Chapter 6: The Affluent Society
23 Jan 2017
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Current state of tech, styles of clothes, furniture, and other products. Ads where persons depicted in such a way to suggest their relationships to ech other or to a larger social structure. Depiction of a single person in a setting suggestive of social relationship with others may make it qualify. Contemporary slice of life setting rather than a work of art or legendary scene. Relies on stereotypical scenes for immediate audience recognition. Reflecting society no purpose of the ads (purpose is to sell) Never achieved sufficient scope or stature to compensate for the unserious implications of their modernity in fashion (more modernity in consumption, the less they qualified for any true equality in broader quest for modern progress) Housework no longer a trail and a chore but an emotional trip (deemed by advertisers) Keep the man"s interest with new tastes. What men think when they see women (ads) Status as a decorative object (stress fashion and body for looks)
