ECON 1 Chapter Notes - Chapter 5: Consumer Choice, Budget Constraint, Indifference Curve

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We buy things because they give us utility. It can be paying your rent, buying a textbook so you can earn a higher grade etc. There is no interpersonal comparison of utils. The more you consume of one particular item the more utility you receive. Your total utility rises as you consume a greater quantity of any one item. Marginal utility: the additional utility you receive from each additional apple. Change in total utility from consuming one more unit of an item. Marginal utility of consuming nth unit = total utility from consuming n units - total utility from consuming n- units. Law of diminishing marginal utility: the marginal utility diminishes decreases as quantity rises. A law us something that is nearly always true. Utility doesn"t depend on price but how many apples we buy does depend on how much we pay for apples. To maximize utility each dollar spent should bring you the greatest possible satisfaction.

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