MEDIAST 101 Chapter Notes - Chapter 11: Hypodermic Needle Model, Culture Industry, Max Horkheimer

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Schiller warns of takeover of public space by private media interests and the control of mass communications by military industrial complex. Information more available to a more democratic flow. Media have a direct and immediate effect on audiences, fostering passive follower behavior among viewers drugged by media txts inject ideas into the viewers. Refers to an event or image particularly striking in its visual display to point of inspiring awe in viewers. Criticize capitalist forms such as pop movies, tv, and ads. Culture industry: entity both creates and caters to mass public that tragically can no longer see difference between real world and illusory world that these pop media collectively generate. Criticize culture industry generating false consciousness among consumers. Mindlessly buying into ideals that allow capitalism to thrive. Homogenization of culture central aspect of frankfurt. What masses might do with mass media not a concern.

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