POL SCI 164A Chapter 5: PS 164A Bailenson Reading
26 Mar 2018
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Document Summary
Voters prefer candidate with high facial similarity. Effect strongest with unfamiliar candidates (strong partisans unmoved by manipulation) Unaltered candidate face vs face morphed with subject"s face. Prevent influence or effects from digital morphing, use real candidates, use nationally rep sample, advanced technique, isolate gender identity effects. 2 shown: one candidate morphed with subject, the other morphed with another subject (to hold morphing effects constant) Result: large effect of facial similarity in low information election with unfamiliar candidates. Result: significant main effect of strength of party identification; interaction between facial similarity and party id (if weak partisan or moderate, lean toward candidate with more similar looks) Some effect of facial similarity in high information election with familiar candidates. Exp 3: mix of familiar and not, pit facial gender similarity against candidate familiarity. Candidate familiarity and gender similarity as other predictor variables.
