RHETOR 115 Chapter Notes - Chapter 9: Wire Transfer, Campaign Advertising, Associate Professor
Document Summary
Revealed: 50 million facebook profiles harvested for cambridge analytica in major data breach. Harvested millions of facebook profiles to build a software program that predicts and influence vote choices. Influence by targeting people with personalized political ads. Facebook found out by late 2015 about the harvesting, but failed to alert users and took limited steps to recover and secure private information. Data collected through app called thisisyourdigitallife - users paid to take a personality test and have their data collected for academic use. But also collected info of their facebook friends. Uk information commissioner"s office [on data analytics for political purposes] investigating. Electoral commission investigating cambridge analytica"s role in the eu referendum (brexit) Facebook announced suspension of cambridge analytica and kogan from its platform. Dem sen warner: shows need for congress to improve controls - proposed honest ads act to regulate online political advertisement. They said no use of private facebook data.
