BUSED 101 Chapter Notes - Chapter 11: Mass Customization, Retail, Marketing Mix
7 Oct 2016
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Satisfy wants by converting inputs into a finished form. Satisfies wants by providing goods and services at a convenient time for customers. Satisfies wants by providing goods and services at a convenient place for customers. Satisfies wants by smoothly transferring ownership of goods and services from seller to buyer. Make people imagine that they could be like those who are famous. Involves drawing people to a particular place. Marketing- or sponsoring- athletic, cultural or charitable events. Ideas that are meant to change how people think or act. Customers didn"t matter, they didn"t have choices. Top business priority was to produce large quantities of goods as efficiently as possible. Factories made lots of choices for consumers. Consumer satisfaction was made the central focus. Acquiring new customers is more expensive than keeping an old one. The scope of your relationships will depend not just on the data you gather but also on your industry.
