COM CM 301 Chapter Notes - Chapter 1-2,5-8,13-15: Blonde Stereotype, Warren Cowan, Pope Clement Viii

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Edward J Downes

Document Summary

Basic concepts related to deining public relaions: deliberate: pr acivity is intenional. It is designed to inluence, gain understanding, provide info, and obtain feedback: planned: pr acivity is organised. Soluions to problems and logisics are thought out. Acivity takes place through out a period of ime. Two-way communicaion: it is the art of listening and engaging in conversaion with various publics: management funcion: pr is most efecive when its a strategic and integral part of decision making by top management. It involves counseling, solving problems, and the management of compeiion and conlict. Four reasons why pr is a global industry: global expenditures on pr, most extensively developed in us: . 7 billion, major factor: recent growth of the internet. In europe, 100 universiies also ofer studies in the subject. Negaive stereotypes in pr: glamorous job: everyone thinks a job in pr is all about paries and socializing, making connecions, e. g.