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Textbook Notes for Mass Communication, Advertising & Public Relations at Boston University (BU)

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BUCOM CM 380Tammy VigilFall

COM CM 380 Chapter Notes - Chapter 1-20: Uncertainty Reduction Theory, Elaboration Likelihood Model, Policy Of Deliberate Ambiguity

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Cm 380: a first look at communication theory. Chapter 1: launching your study of communication theory. A set of systematic, informed hunches about the
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BUCOM CM 301Edward J DownesFall

COM CM 301 Chapter Notes - Chapter 1,2,6,7,8,13,14,15: European Cooperation In Science And Technology, Blonde Stereotype, Interactive Media

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Basic concepts related to defining public relations: deliberate: pr activity is intentional. It is designed to influence, gain understanding, provide i
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BUCOM CM 301Edward J DownesFall

COM CM 301 Chapter Notes - Chapter 2,3,4,13: Integrated Marketing Communications, Uptodate, Web 2.0

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BUCOM CM 301Edward J DownesFall

COM CM 301 Chapter Notes - Chapter 6-9: National Consumers League, Internal Audit, Consumer Protection

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BUCOM CM 481Shannon CarterFall

COM CM 481 Chapter 1: Carter, CM481 -- Media Law and Policy | Chapter One Book Notes

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BUCOM CM 301Edward J DownesFall

COM CM 301 Chapter Notes - Chapter 3, 16, 18, 20: National Communication Association, List Of Recognized Higher Education Accreditation Organizations, Chat Room

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Understanding ethics and values: ethics is the study of how we should behave, values drive our actual behavior in a given situation. It is possible to
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BUCOM CM 380VigilFall

COM CM 380 Chapter Notes - Chapter 7: Denis Mcquail, Alternative Media

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BUCOM CM 380VigilFall

COM CM 380 Chapter Notes - Chapter 3: Brian Solis, Donald Broadbent, Interpersonal Communication

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BUCOM CM 301Edward J DownesFall

COM CM 301 Chapter Notes - Chapter 1-2,5-8,13-15: Blonde Stereotype, Warren Cowan, Pope Clement Viii

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Basic concepts related to deining public relaions: deliberate: pr acivity is intenional. It is designed to inluence, gain understanding, provide info,
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BUCOM CM 380VigilFall

COM CM 380 Chapter Notes - Chapter 9: Denis Mcquail, Common Carrier, Information Theory

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BUCOM CM 301Edward J DownesFall

COM CM 301 Chapter Notes - Chapter 6,7,8,9: Internal Audit, National Consumers League, Consumer Protection

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BUCOM CM 301Edward J DownesFall

COM CM 301 Chapter Notes - Chapter 4,10,17,19: United Front, Marketing Communications, Outsourcing

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Line vs. staff function: gives orders, delegates authority, sets goals, hires employees, make policy, little or no direct authority, influence through
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