Psych Ch. 2 Notes

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Department
Psychological & Brain Sciences
Course
CAS PS 261
Professor
David Shim
Semester
Spring

Description
Ch. 2: Social Cognition HEURISTICS ­Social Cognition: how we think about the social world, our attempts to understand it,  and ourselves and our place in it ­Heuristics: simple rules of thumb we use to make quick, easy inferences ­Affect: our current feelings or moods ­Information Overload: demands on our cognitive system are greater than its capacity  ­Conditions of Uncertainty: “correct” answer is difficult to know or would take effort ­Prototype: attributes possessed by other members of an occupations or topic ­Representativeness Heuristic: make your judgment on the basis of a simple rule: the  more an individual seems to match a given group, more likely they are in it ­Base Rates: frequency with which evens or patterns occur in total population ­Cultural differences in representativeness ­Availability Heuristic: the easier it is to bring info to mind, greater its impact on  subsequent judgments & decisions ­Anchoring and Adjustment: tendency to deal w/ uncertainty by using something we  know as starting point and making adjustments (i.e. sellers price) SCHEMAS: MENTAL FRAMEWORKS ­Schemas: mental frameworks that help us organize social info/guide actions ­Attention, Encoding & Retrieval—influenced by schemas ­Priming: transitory increases in the ease with which specific schemas are activated ­Unpriming: thoughts or actions primed recently dissipate once it finds expression ­Perseverance Effect: remaining unchanged even in face of contradicting info ­Metaphors: linguistic devices that relate a typically abstract concept to another  dissimilar concept AUTOMATIC & CONTROLLED PROCESSING ­Automatic processing: fast, relatively effortless intuitive manner of social thought ­initiates preparation for future interac
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