BUS 346 Chapter Notes - Chapter 10: Virtual Community, Projective Test, Neuromarketing
Document Summary
Marketing research is a prerequisite of successful decision making: a set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas. Will the research be useful; will it provide insights beyond what the. Second, is top management committed to the project and willing to. Marketing research process step 1: defining the objectives and research. Marketing research process step 2: designing the research: researchers identify the type of data needed and determine the research necessary to collect them. Sample: a group of customers who represent the customers of interest in a research study. Marketing research process step 4: analyzing the data and developing insights: analyzing and interpreting the data should be both thorough and methodical. Information: organized, analyzed, interpreted data that offer value to marketers. Marketing research process step 5: developing and implementing an.
