COMS 102 Chapter Notes - Chapter 10: Rhetorical Question

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Get the attention and interest of the audience. Arouses interest + listeners become emotionally involved. Credibility: the audience"s perception of whether a speaker is qualified to speak on a given topic. Can come from reading, classes, interviews, friends. Goodwill: audience"s perception of whether the speaker has the best interests of the audience in mind. Explain what audience should listen for in the speech. Provide a smooth lead-in to the body of the speech. Keep note of introductory materials when researching. Do not worry about exact wording until after. Work out introduction in detail body is written. Let the audience know the speech is ending. Crescendo ending: a conclusion in which the speech builds to a zenith of power and intensity. Includes combination of vocal pitch, word choice, dramatic content, gestures, etc. Dissolve ending: a conclusion that generates emotional appeal by fading step by step to a dramatic final statement. Reinforce the central idea / audience"s understanding.

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