COMS 102 Chapter 16: Speaking to Persuade

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Chapter 16: Speaking to Persuade
Persuasive Speeches on Questions of Fact
Questions of fact: a question about the truth or falsity of an assertion
Similar to an informative speech
Speaker provides information to the audience
Difference: persuasive speech = partisan
Speaker acting as an advocate
Presenting one view of facts as persuasively as possible
Organization: topically
Each main point = reason why audience should agree
Persuasive Speeches on Questions of Value
Questions of value: a question about the worth, rightness, morality, and so forth of an
idea or action
Must justify claims
Define argument / establish standards
Example: “Biking is an ideal form of land transportation”
Must define standards for “ideal form”
Organization: topically
First main point: establish standards
Second main point: apply standards to subject of speech
Persuasive Speeches on Questions of Policy
Questions of policy: a question about whether a specific course of action should or
should not be taken
Deal with $specific courses of action
Involve questions of fact and questions of value
Types of speeches:
Speeches to gain passive agreement
Goal: convince audience that a given policy is desirable without
encouraging the audience to take action in support of the policy
Speeches to gain immediate action
Goal: convince audience to take action in support of a given policy
Analyzing questions of policy
Need: the desire for a change in policy
Example: “Is there a need for more student parking on campus?”
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