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Textbook Notes at Central Michigan University

BUS 301 Chapter 3: Chapter 3 Materials Management Inventory Managemnt
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find more resources at oneclass.com Chapter 3: Materials Management/ Inventory Management: Materials management (MM) consists of all master data, business rules, and processes n...

Business
BUS 301
Denise Mcbride
BUS 301 Chapter Notes - Chapter 2: Core Data, General Ledger, Financial Statement
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Chapter 2 Data Exploration Data: something that can be used to increase knowledge. Different types of data used Defines the organization Described the items a company uses to conduct business Defines how a company does bus...

Business
BUS 301
Denise Mcbride
BUS 301 Chapter Notes - Chapter 1: Enterprise Resource Planning, Human Resource Management, Business Process
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Answer Sheet Chapter 1 - Business ProcessesEvolution of ERPs Define each of the key terms listed below. These terms can be located in the reading material. Upload the completed document to Blackboard. 1. Business Process: ...

Business
BUS 301
Denise Mcbride
BUS 301 Chapter 2: Chapter2Terms(1)
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find more resources at oneclass.com Answer Sheet Chapter 2 SAP Data Exploration Define each of the key terms listed below. These terms can be located in the readi...

Business
BUS 301
Denise Mcbride
BUS 301 Chapter 3: Chapter3Terms
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find more resources at oneclass.com Answer Sheet Key Terms Chapter 3 MM Inventory Management Define each of the key terms listed below. These terms can be located in the reading ...

Business
BUS 301
Denise Mcbride
MKT 431 Chapter 1: Cost and Measurements
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find more resources at oneclass.com Cost and Measurements: MKT 431 Economic slowdowns and heightened competition leave companies looking for ways to cut cost and improve productivity wit...

Marketing
MKT 431
Sean Goffnett
MKT 305 Chapter Notes - Chapter 12: Disposable And Discretionary Income, Social Class
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Chapter 12 Assignment: Please answer Review Questions 12-1, 12-2, 12-3, 12-4, 12-5, and 12-6. Your answers should be complete. Please submit through SafeAssign. 1. 12-1 How have women contributed to the overall rise in inc...

Marketing
MKT 305
Scot Squires
MKT 220 Chapter Notes - Chapter 23: Franchising
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Chapter 23 Lecture Three types of ownership: 1. Corporate 2. Administered 3. Contractual (3 types) Corporate Ownership: One owner o Combines production and distribution under a single ownership o Offers a lot of control. P...

Marketing
MKT 220
Frederic Lawrence
MKT 220 Chapter Notes - Chapter 22: Breakcore
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Chapter 22: Channel Attributes Channel selection decisions usually are significantly affected by one or more of the following attributes: 1. Type of intermediary 2. Responsibilities 3. Competitive factors Summary of the de...

Marketing
MKT 220
Frederic Lawrence
MKT 305 Chapter Notes - Chapter 7: Unconscious Mind, Reality Principle
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Avery Hicks October 15 2018 Chapter 7 1. How does Freuds work on the unconscious mind relate to marketing practice? The reality principle is the principle that the ego seeks ways that will be acceptable to society to grati...

Marketing
MKT 305
Scot Squires
MKT 305 Chapter Notes - Chapter 8: Frosted Flakes, Geico
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Avery Hicks October 15 2018 Chapter 8 List the three hierarchies of attitudes, and describe the major differences among them. The high involvement hierarchy assumes that a person approaches a product decision as a problem-...

Marketing
MKT 305
Scot Squires
MKT 305 Chapter Notes - Chapter 9: Whiteboard, Prediction Market
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Avery Hicks October 21 2018 Chapter 9: List the steps in the model of cognitive decision making. Problem recognition Information search Evaluation of alternatives Product choice Postpurchase evaluation Name two ways in whi...

Marketing
MKT 305
Scot Squires
MKT 305 Chapter 6: MKT 305 Lecture : MKT 305 Lecture : Chapter 6
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Chapter 6 Assignment: 1. List three dimensions that describe the self-concept. The self-concept summarizes the beliefs a person holds about his or her own attributes and how he or she evaluates the self on these qualities....

Marketing
MKT 305
Scot Squires
MKT 305 Chapter Notes - Chapter 10: Barter
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Avery Hicks October 24 2018 MKT 305 Chapter 10 Review: 1. 10-1 What is time poverty, and how can it influence our purchase decisions? Time poverty is a feeling of having less time available than is required to meet the dem...

Marketing
MKT 305
Scot Squires
MKT 305 Chapter Notes - Chapter 4: Episodic Memory, Classical Conditioning, Operant Conditioning
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Avery Hicks MKT 305 September 24 2018 1. What is the difference between an unconditioned stimulus and a conditioned stimulus? Unconditioned stimulus (UCS) is a stimulus that is naturally capable of causing a response. Whil...

Marketing
MKT 305
Scot Squires

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