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Textbook Notes for Marketing at College of Charleston (COFC)


MKTG 330 Chapter Notes - Chapter 11: In Kind, Press Release, Ambush Marketing

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Advertorial ad that is half advertising, half editorial, aimed at swaying public opinion rather than selling products. Advocacy advertising advertising
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MKTG 320 Chapter Notes - Chapter 8: Internal Validity, Dependent And Independent Variables, Design Of Experiments

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Experiment: a research approach in which one variable is manipulated and the effect on another variable is observed. Causal research: research designed
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MKTG 345 Chapter Notes - Chapter 1: Social Media Marketing, Web 2.0, Network Effect

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Cloud computing: the general term for anything that involves delivering hosted services online. Croudsourcing : collective knowledge of a crowd to solv
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MKTG 320 Chapter Notes - Chapter 5: Non-Sampling Error, Bias Of An Estimator, Measuring Instrument

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Random error or random sampling error: error that results from chance variation. Chance variation difference between the sample value and the true valu
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MKTG 345 Chapter Notes - Chapter 11: Hong Kong, Mixed Language, Information Privacy

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Things to overcome when dealing with global social media marketing. How to meet needs of an audience that speaks multiple languages. How to be responsi
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MKTG 345 Chapter Notes - Chapter 3: Hootsuite, Dominick Fernow, Psychographic

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Social footprints: are the marks a person makes when he or she occupies digital space. Lifestreams: are time-ordered streams of entries and posts. Pene
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MKTG 345 Chapter Notes - Chapter 4: Social Media Marketing, Web 2.0, Smallworld

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Members: are connected by their relationships with each other. Interactions: are behavior-based ties such as talking with each other or attending an ev
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MKTG 320 Chapter Notes - Chapter 4: Delphi Method, Focus Group, Group Dynamics

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Qualitative research: research whose finding are not subject to quantification or quantitative analysis. Group dynamics: interaction among people in a
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MKTG 330 Chapter Notes - Chapter 3: National Consumers League, American Advertising Federation, Social Actions

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Advertising chap 3 key terms short-term manipulative criticism: criticisms that focus on the style of advertising, saying its deceptive or manipulative
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MKTG 320 Chapter Notes - Chapter 11: Simple Random Sample, Sampling Frame, Sampling Error

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Sampling: the process of obtaining information from a subset of a larger group. Population: an entire group of people about whom information is needed
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MKTG 330 Chapter Notes - Chapter 4: Web Design, Advertising Mail, Classified Advertising

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Local advertising: advertising by businesses within a city or county directed toward customers within the same geographic area. Advertising manager: pe
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MKTG 320 Chapter Notes - Chapter Packet 1 : Honest Tea, Coconut Water

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President of coke even only allows himself 1 coke a day. Slogan our job is to refresh the world . Goal to turnaround a decade long decline in soda sale
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