CMST 370 Chapter Notes - Chapter 10: Sex In Advertising, Compulsory Heterosexuality, Heteronormativity

• School: Chico State University
• Department: Communication Studies
• Course: CMST 370
• Professor: Shauna Malvini- Redden

Document Summary

Defining difference: difference: social construction that has been used to classify human beings into separate value-based categories* Connected to power: serves int. of dominant group, not benign/neutral in their effects. Not created equal: contain pos. /neg. element. Contrasts w/complements what is defined as (cid:862)normal(cid:863: deviation. Putting race & org. in historical context: white male norm (cid:862)nat. o(cid:396)de(cid:396)(cid:863) of the (cid:449)o(cid:396)k (cid:449)o(cid:396)ld. System of classification for immigrants: difference is rooted in less nat. /essential criteria & more in efforts to construct systems of inclusion/exclusion that protect int. of part. groups @ part. pts. in history. Race & the contemporary workplace: race/ethnicity taken serious in context of managing diversity/cultivating the workplace that reflects demography of wider pop. in terms of race, gender & ethnicity (cid:862)(cid:271)usi(cid:374)ess (cid:272)ase(cid:863)* O(cid:396)g. that do(cid:374)"t de(cid:448)el. di(cid:448)e(cid:396)se (cid:449)o(cid:396)kfo(cid:396)(cid:272)e a(cid:396)e dee(cid:373)ed to (cid:271)e hu(cid:396)ti(cid:374)g (cid:271)otto(cid:373) li(cid:374)e (cid:271)/(cid:272) the(cid:455)"(cid:396)e (cid:374)ot d(cid:396)a(cid:449)i(cid:374)g o(cid:374) full (cid:396)a(cid:374)ge of skill sets offered by entire working pop. (cid:862)(cid:373)a(cid:374)agi(cid:374)g di(cid:448)e(cid:396)sit(cid:455)(cid:863)*