CMST 472 Chapter Notes - Chapter 1: Plat, Huor, James Macgregor Burns

• School: Chico State University
• Department: Communication Studies
• Course: CMST 472
• Professor: Nan Li

Document Summary

Leadership: at the core of human experience: ldrshp = all around us. Integral part of human life: followers prosper under effective ldrs/suffer under ineffective, study of ldrshp = more than academic, effective ldrs use lang. as tangible tool for achieving desired outcomes. Defining leadership: all defn. must include aspect of universality. The nature of human communication: defn. of symbols. Frank dance abstract/arbitrary rep. of reality agreed upon by human users. Leslie white does(cid:374)"t (cid:272)o(cid:373)e fro(cid:373) i(cid:374)tri(cid:374)si(cid:272) prop. of idea, (cid:272)o(cid:374)(cid:272)ept, o(cid:271)je(cid:272)t being rep. Value = bestowed upon it by those who use it. Meaning gen. thru comm: comm. based on transfer of symbols that allows indiv. to create meaning, goal of comm. = create shared reality between msg sources/receivers: pygmalion effect: human ability to manip. symbols allows for creation of reality, symbols enable us to comm. about past, present, future. Differentiates in from animal comm: leadership & human comm. Ldrs make conscious use of symbols to reach goals.