PSYC 395 Chapter Notes - Chapter 6: Muzafer Sherif, Asch Conformity Experiments, John Bargh

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In western individualistic cultures, where submitting to peer pressure is not admired, the word conformity carries a negative connotation. North american and european social psychologists reflect their individualistic cultures, give social influence negative labels than positive ones. In japan, going along with others is a sign not of weakness but of tolerance, self-control, and maturity. The moral we choose labels to suit our values and judgments. Labels both describe and evaluate, and they are inescapable. Conformity is not just acting as other people act; it is also being affected by how they act. It is acting or thinking differently from the way you would act and think if you were alone. Conformity -- is a change in behavior or belief to accord with others. A change in behavior or belief as the result of real or imagined group pressure. What are the classic conformity and obedience studies: sheriff"s studies of norm formation.

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