PSYC 395 Chapter Notes - Chapter 4: Icek Ajzen, Implicit-Association Test, Implicit Stereotype
27 Mar 2017
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Moral hypocrisy = appearing moral while avoiding the costs of being so. The developing picture of what controls behavior emphasized external social influences, (behavior and expectations) and played down internal factors (attitudes and personality: when attitudes predict behavior. Iat (implicit association test) -- use rxn times to measure how quickly ppl associate concepts. Definition: a computer-driven assessment of implicit attitudes. The test uses reaction times to measure people"s automatic associations between attitude objects and evaluative words. Easier pairings (and faster responses) are taken to indicate stronger unconscious associations. Ppl often unaware of their implicit biases. Showed negative associations with various social groups. Explicit and implicit attitudes may together predict behavior better than either alone. For attitudes formed early in life racial and gender attitudes implicit and explicit attitudes frequently diverge, with implicit attitudes often being the better predictor of behavior. Iat is not reliable enough for use in assessing and comparing individuals.
