RECR 220 Chapter Notes - Chapter 6: Virtual Reality

• School: Chico State University
• Department: Recreation and Parks Management
• Course: RECR 220
• Professor: megankurtz

Document Summary

Service: companies wrap exper. around trad. offerings to sell them better, exper. must command a fee, (cid:862)stage(cid:863) fo(cid:396) a(cid:374) expe(cid:396). Experience: real offering like a service, when company intentionally uses services as the stage to engage indiv. cust. to create memorable event, memorable. Inherently personal: provide specific examples of how companies today are staging memorable experiences. Interactive games, internet chat rooms, multi-player games, motion-based simulators, virtual reality. Hard rock caf , planet hollywood, house of blues: (cid:862)eate(cid:396)tai(cid:374)(cid:373)e(cid:374)t(cid:863) I(cid:374)(cid:272)o(cid:396)po(cid:396)ated: fun activities, fascinating displays, promo. events, (cid:862)shoppe(cid:396)tai(cid:374)(cid:373)e(cid:374)t(cid:863)/(cid:863)e(cid:374)te(cid:396)taili(cid:374)g(cid:863) Star movie theater: fun-house exper, describe the two dimensions of the customer experience and be able to draw a picture of how these two dimensions intersect, customer partic, passive. Cust. play key roles in creating performance/event that yields exper. Ex skiers: connection, environ. relationship, absorption. Immersion: provide examples of entertainment, educational, aesthetic, and escapist experiences. Esthetic tourist who view the grand canyon, visitor in art gallery.