CH 14 Notes
(copy down missed notes once PPT is up)
- Devel. of Mtngs, Conventions & Expos Industry
o Size/freq. of activities increased as cities became more regional centers
o Ass. go back many cent.
Guilds in Europe created during Middle Ages
Ass. began in US @ beginning of 18 cent. w/Rhode Island candlemakers
- Size & Scope of Industry
o Hospitality/tourism industry ass.:
Amer. Hotel/Lodging Ass.
Ntnl Restaurant Ass
Amer. Culinary Federation
Intntl Ass. of CVBs
Hotel Sales & Mktng Ass. Intntnl
Mtng Planners Ass.
Club Managers Ass. of Amer.
Pro Convention Mgmnt Ass.
o Ass. = main independent pol. force for industries like hospitality
o Hold annual conventions
Fixed locations/alternate locations - Key Players in the Industry
o CVBs, mtng planners & their clients, convention centers, specialized services, exhibitions
o CVBs = maj. partic. in mtngs, conventions, & expos mkt.
CVB: non-prof. umbrella org. that rep. urban area that tries to solicit
bus./pleasure seeking visitors
o 1. Enhance img. of tourism in local/city area
o 2. Mkt. area/encourage ppl to visit/stay longer
o 3. Target/encourage selec ass. & oth. to hold mtngs,
conventions, & expos in city
o 4. Assist ass./oth. w/convention prep & give supp. during
o 5. Encourage tourists to partake in historic, cult., & rec opp. that
city/area has to offer
Sales manager invites mtng, convention, or expo org. to make familiarization
trip (FAM trip)
Indiv. properties/oth. orgs. make their own proposals to client
- Destination Mgmnt Companies
o DMC: service org. w/in visitor industry that offers host of programs/services to meet
Work closely w/hotels & travel incentive houses
Obtain leads from: Hotels
Sales manager staff/team:
Special events manager
Theme-events creative director
- Mtng Planners
o Mtng planners: independent contractors who contract out their service to ass./corp. as
need arises OR full-time emp. of corp./ass.
o Mtng planner role:
- Service Contractors
o Service contractors: indiv. respons. for providing all services needed to run trade show
Hired by expo show manager/ass. mtng planner
Service contractor serves many needs of exhibitor i.e. resos, online services, etc.
- Types of Mtngs, Conventions, & Expos - Mtng Types
o Clinic: workshop style mtng where attendees often learn by doing
o Forum: mtng w/open discussion of common concerns
o Seminar: lecture/dialog by expert discussion ldr that allows partic. to share exper.
o Symposium: led by expert on partic. subject/opinions gathered
o Workshop: small group led by trained facilitator inc. lecture, exercises & activities
designated to enhance learning
- Purpose of Mtngs
o Mtngs = held to affect behav.
o Mtngs occ. for many reasons:
Pres. of new items (sales mtng)
To meet legal re