RECR 323 Chapter Notes - Chapter 5: Avail, Master Sergeant, Payment Card Industry Data Security Standard

• School: Chico State University
• Department: Recreation and Parks Management
• Course: RECR 323
• Professor: Kelli Mc Crea

Document Summary

Intro: accom. event aud. depends on cust. service (cid:862)(cid:373)o(cid:373)e(cid:374)ts of truth(cid:863) = (cid:272)ust. (cid:272)o(cid:374)ta(cid:272)t/ser(cid:448)i(cid:272)e. Attracting the aud: cust. satis. is the only thing. Est. appro. expectations thru effective comm. /mktng materials. Interest, inform, invest: purp. of event collateral = create int. in event/provide info about event so cust. will invest. Event collateral depends on type/scope/budget of event. Aida awareness, interest, desire, action (purchase: collateral materials = medium for comm. Est. expectations thru well-designed collateral materials: collateral materials might be consid. part of contract. Build excitement: ppls decision to buy based on emo. Event mktng materials shud focus on benefits of attendance > feat: use integrated/multilevel approach to create/build excitement for event. Ex (cid:862)sa(cid:448)e the date(cid:863), incentive programs, pr/promo calendars. Graphic design & branding: have uniform/recognizable img. Inc. theme/logo (cid:862)(cid:271)ra(cid:374)di(cid:374)g(cid:863: design checklist inc. key imgs/info to be inc. in all collateral materials: Restrictions: sched. printing of collateral materials into timeline. Creative invitations: more creative/unusual/outstanding = more likely recipient will consid. attendance.