MKT 4270 Chapter Notes - Chapter 3: Newly Industrialized Country, Capitalism, Mobile Phone

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13 Mar 2018
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Know what the chapter says about the importance of the economic level of a country when it comes to a foreign marketer adjusting its marketing tasks. The stage of economic growth within a country affects the attitudes toward foreign business activity, demand for goods, the distribution systems found within a county, and the entire marketing process. Know and be able to briefly describe each of the three categories of the united nations classification of a country"s stage of economic development. Also, know what the un"s classification scheme is based on. Industrially developing countries just entering world trade, low per capita incomes. (asia/latin america) Industrially underdeveloped, agrarian, subsistence societies with rural populations, extremely low per capita income levels, little world trade involvement. (central africa/ parts of asia) violence. Know what nics are and be able to characterize them. Also, know whether they attract or repel trade and foreign direct investment.

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