MKT 4270 Chapter Notes - Chapter 4: Cadbury, Ebay, Stock Trader
Document Summary
Chapter 4: cultural dynamics in assessing global markets. Individuals learn culture from social institutions through socialization (growing up) and acculturation (adjusting to a new culture). People make decision about consumption/and production through application of their cultural-based knowledge: geography (climate, topography, flora, fauna, microbiology) Influenced history, technology, economics, social institutions, and way of thinking. Middle east conflicts have led to arab cola/muslim. Baby boom still affects consumption patterns around the world today: e(cid:454). Includes jet aircraft, air conditioning, televisions, cell phones, the. High income in cairo buying an apartment for the extended family: ex. Dutch executive who live in a family home owned for 300 years: gender ratios are typically 50-50, except in india and china, due to their favoritism of males. This is leading to major issues, with men outnumbering women; many cannot find a bride: the majority of university students in the us are now women, religion.
