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PSY 340 Chapter Notes - Chapter 13.3: Availability Heuristic
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PSY340 Chapter 13.3 Monday, December 10, 2018 2:39 PM 1. Declining costs and prices -with accumulated experience one gains economic insight from the predictable decline in unit costs and prices 2. Discouraging competitive ...

Psychology
PSY 340
Tori Crain
PSY 340 Chapter 13.4: PSY 340 Chapter 13.: PSY340 Chapter 13.4
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PSY340 Chapter 13.4 Monday, December 10, 2018 2:40 PM 7-S Framework Components Model -represents 7 interdependent components within organizations 7-S Definition Focus Shared Implicit and explicit values and Alignment with ...

Psychology
PSY 340
Tori Crain
PSY 340 Chapter Notes - Chapter 13.2: Bargaining Power
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PSY340 Chapter 13.2 Monday, December 10, 2018 2:36 PM Historical development of Strategy 1950s -strategy was said to be the ideal fit between the strengths and weaknesses within the org -evolved out of the current economic...

Psychology
PSY 340
Tori Crain
PSY 340 Chapter Notes - Chapter 13.5: Outsourcing, Functional Skills Qualification, Human Capital
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PSY340 Chapter 13.5 Saturday, November 24, 2018 12:33 PM Resources -include: -labor -finances -assets -processes -info and knowledge -capabilities -firm attributes -raw materials -etc. -must stay agile and innovative to ut...

Psychology
PSY 340
Tori Crain
PSY 340 Chapter 13.1: PSY 340 Chapter 13.: PSY340 Chapter 13.1
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PSY340 Chapter 13.1 Monday, December 10, 2018 2:36 PM Chapter 13: The Future and How to Get There: Strategy Strategy -a statement with a goal and a series of actionsplans to get to that goal -the making of a plan to either...

Psychology
PSY 340
Tori Crain
MKT 305 Chapter Notes - Chapter 18.1: Average Variable Cost, Fixed Cost, Variable Cost
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MKT Chapter 18.1 Textbook Notes Monday, December 10, 2018 2:29 PM Markup -a dollar amount added to the cost of products to get the selling price -drug stores must make a profit in addition to the price of the product Marku...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Chapter Notes - Chapter 17.2: Dynamic Pricing, Big Data, Marketing Mix
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MKT Chapter 17.2 Textbook Notes Monday, December 10, 2018 2:25 PM Administered prices -consciously set prices -price policies usually lead to this -firms setting their own prices instead of letting daily market forces deci...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Chapter Notes - Chapter 17.1: Marketing Mix, Status Quo, Profit Maximization
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MKT Chapter 17.1 Textbook Notes Monday, December 10, 2018 2:23 PM Although the brand Method is a little more pricey, customers like the packaging and the green initiative Price decisions affect: -the number of sales -how m...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Chapter Notes - Chapter 17.4: Geographical Pricing, Price Discrimination, Price Fixing
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MKT Chapter 17.4 Textbook Notes Sunday, November 25, 2018 11:46 AM Push money (prize money) allowances (aka PMs) -given to retailers by manufacturers or wholesalers to pass on the retailers salesclerks for aggressively sel...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Chapter 17.3: MKT 305 Chapter 17.: MKT Chapter 17.3 Textbook Notes
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MKT Chapter 17.3 Textbook Notes Monday, December 10, 2018 2:27 PM Cumulative quantity discounts -apply to purchases over a given period and the discount usually increases as the amount purchased increases -encourage repeat...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Chapter Notes - Chapter 18.2: Switching Barriers, Marginalism, Variable Cost
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MKT Chapter 18.2 Textbook Notes Sunday, November 25, 2018 11:48 AM Rationale of the formula: to break even, we must cover total fixed costs. So we must figure the contribution each unit will make to covering the total fixe...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Chapter Notes - Chapter 16.1: Earned Media, Marketing Mix, Search Engine Optimization
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MKT Chapter 16.1 Textbook Notes Monday, December 10, 2018 2:23 PM Promotion Publicity -any unpaid form of nonpersonal presentation of ideas, goods, or services -includes earned, owned, and social media -works best when its...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Chapter Notes - Chapter 16.2: Infographic, Marketing Automation, White Paper
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MKT Chapter 16.2 Textbook Notes Sunday, November 11, 2018 1:01 PM Pass-along -when one customer passes information on to one or more other customers -passing along videos, articles, coupons, or websites -recommending brand...

Marketing
MKT 305
Laurie- Ann Mitchell
PSY 340 Chapter 12.5: PSY 340 Chapter 12.: PSY340 Chapter 12.5 Textbook Notes
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PSY340 Chapter 12.5 Textbook Notes Wednesday, November 14, 2018 9:32 AM Weick and Quinns Typology -describes how change takes place in orgs -says it is either episodic (discontinuous) or continuous -this is characterized b...

Psychology
PSY 340
Tori Crain
PSY 340 Chapter Notes - Chapter 12.6: Job Satisfaction, Future Group, Total Quality Management
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PSY340 Chapter 12.6 Textbook Notes Friday, November 9, 2018 11:56 AM Resistance -lack of buy-in -push-back -criticism *Can be passive or active Passive resistance -takes the form of procrastination -withholding information...

Psychology
PSY 340
Tori Crain

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