MKT 305 Chapter 12.3: MKT Chapter 12.3 Textbook Notes
Document Summary
Concerned with the activities of those persons or establishments that sell to retailers and other merchants, or to industrial, institutional, and commercial users, but that do not sell in large amounts to final consumers. Firms whose main function is providing wholesaling activities. Sell to all of the different types of organizational customers. Warehouses that producers set up at separate locations away from their factories. Own (take title to) the products they sell. Specialize by certain types of products or customers. Merchant wholesalers that provide all of the wholesaling functions. Service wholesalers that carry a wide variety of nonperishable items such as hardware, electrical supplies, furniture, drugs, cosmetics, and automobile equipment. But these carry a broad variety of accessories and supplies to serve the needs of manufacturers. Service wholesalers that carry a narrower line of merch than general merchandise wholesalers. Service wholesalers that carry a very narrow range of products and offer more info and service than other wholesalers.
