SPCM 200 Chapter Notes - Chapter 7: 1998 In Pride Fc, Fallacy, False Dilemma

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Persuasive speech: one whose message attempts to change or reinforce an audience"s thoughts, feelings, or actions. A clear call to action: an explicit request that an audience engage in some clearly stated behavior. a. ii. Gain passive agreement: ask audience to adopt new policies without asking them to act. Ethical persuasive speaking: be realistic; acknowledge your beliefs, and audience"s. Reasoning: the act of thinking about something in a logical and sensible way. Inference: a mental leap an audience makes when recognizing that the speaker"s evidence supports his or her claim. Inductive: process of reasoning that uses specific instances and examples to make claim about a general conclusion. Specific instance a specific instance b specific instance c . Is an alternative explanation more credible: make sure a sign isn"t an isolated event e. If you find instance where it doesn"t indicate the particular event, you don"t have a solid argument.

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