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Textbook Notes for Debra Perosio

CORNELLAEM 2400Debra PerosioSpring

AEM 2400 Chapter Notes - Chapter 1: Cash Flow Statement, Retained Earnings, Financial Statement

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CORNELLAEM 2400Debra PerosioFall

AEM 2400 Chapter Notes - Chapter 11: Observability, Longrun, Business Analysis

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Chapter 11 developing and managing products10/11/16 1:13 pm. R&d basic research, applied research, product development, product modification. Idea scre
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CORNELLAEM 2400Debra PerosioFall

AEM 2400 Chapter Notes - Chapter 4: Consumer Privacy, Consumer Financial Protection Bureau, U.S. Consumer Product Safety Commission

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Environmental scanning many organizations assemble a team of specialists to continually collect and evaluate environmental information. Understand what
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CORNELLAEM 2400Debra PerosioFall

AEM 2400 Chapter Notes - Chapter 12: Public Service Announcement, Internal Communications, Sales Promotion

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12-1: service the result of applying human or mechanical efforts to people or objects, deed, performance, or effort that can"t be physically possessed.
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CORNELLAEM 2400Debra PerosioFall

AEM 2400 Chapter Notes - Chapter 8: Perceptual Mapping, Product Differentiation, Geodemographic Segmentation

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CORNELLAEM 2400Debra PerosioFall

AEM 2400 Chapter Notes - Chapter 6: Working Poor, Discrimination Learning, Opinion Leadership

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Consumer behavior how consumers make purchase decisions and how they use and dispose of the purchased goods or services. Consumer decision-making proce
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CORNELLAEM 2400Debra PerosioFall

AEM 2400 Chapter Notes - Chapter 10: Planned Obsolescence, Service Mark, Cellophane

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What is a product: product everything, both favorable and unfavorable, that a person receives in an exchange, can be tangible good, service, idea, or c
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