AEM 2400 Chapter Notes - Chapter 11: Observability, Longrun, Business Analysis
18 Oct 2016
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Chapter 11 developing and managing products10/11/16 1:13 pm. R&d basic research, applied research, product development, product modification. Idea screening eliminates ideas that are inconsistent with the organization"s new-product strategy or are obviously inappropriate for some other reason. Concept test evaluates a new-product idea, usually before any prototype has been created: business analysis preliminary figures for demand, cost, sales, and profitability are calculated. Takes into account the newness of the product, the size of the market, and the nature of the competition: development a prototype is developed and a marketing strategy is outlined. Decide product"s packaging, branding, labeling, and so forth, preliminary promotion, price, and distribution strategies. Works best with simultaneous product development cooperation between r&d, marketing, engineering, production, and even suppliers. Essential to use internet: test marketing the limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.
