PSYCH 2800 Chapter Notes - Chapter 9: Normative Social Influence, Social Proof, Major Force
12 Apr 2018
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Overview: social influence can be exterted through conformity, compliance, and obedience. Conformity is based on informational social influence and normative social influence, and varies with group size, authority, expertise, and status. Compliance involves reason-based approaches, emotion-based approaches, and norm-based approaches. Obedience results from the conflict of normative social influence and moral imperatives. What is social influence: we tend to share tendencies through three degrees of social connectivity i. e. obesity, drinking, happiness, smoking. Study: students discussed a photo with a confederate, who was either touching their face or moving their foot. This effect is stronger when participants feel a need to affiliate of the others are well liked: reasons for mimicry: Ideomotor action: phenomenon whereby merely thinking about a behavior makes performing it more likely. Brain regions responsible for perception overlap with those responsible for action we see others behavior in a particular way, we think of that behavior, and it makes us more likely to behave that way as well.
