PSCI 1101 Chapter Notes - Chapter 10-11: Lastminute.Com

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Effort of social scientists to understand voting decision = important bc of the ways political candidates/leaders will respond to them. Ex: if research says that voters = influenced by image/style instead of political substance, that"s what candidates will offer. If candidates are only offered images/styles, eventually that is all they will expect: key says that voters are easily-manipulated fools. Vote according to social groups: individual voters may behave differently, but electorate as a large behaves as expected, overall: electorate made sensible decisions based upon a concern for public policy, performance of government, and personalities of candidates . Key = as a whole, do well in making collective judgments. Converse = americans can"t be ideal citizens bc of minimal/inconsistent political beliefs. Have opinions with no strong connection to principles. Do elections represent the will of the people: menand"s three theories to make sense of failure to be ideal citizens.

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