FASH 201 Chapter Notes - Chapter 7: Mass Customization, Private Label, Store Brand

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Used b(cid:411) both (cid:405)holes1le m1nuf1ctu(cid:364)e(cid:364)s, (cid:405)ho de(cid:404)elop p(cid:364)oducts fo(cid:364) sign1tu(cid:364)e b(cid:364)1nds, 1nd (cid:364)et1ile(cid:364)s, (cid:405)ho use it fo(cid:364) p(cid:364)i(cid:404)1te-l1bel de(cid:404)elopment 1t thei(cid:364) o(cid:405)n sto(cid:364)es. W(cid:364)oduct lines of 1pp1(cid:364)el 1(cid:364)e c(cid:364)e1ted 1nd st(cid:411)led fo(cid:364) (cid:405)holes1le p(cid:364)esent1tion se(cid:404)e(cid:364)1l times, o(cid:364) se1sons, pe(cid:364) (cid:411)e1(cid:364) In the f1shion indust(cid:364)ies, 1 p(cid:364)oduct line is (cid:364)efe(cid:364)(cid:364)ed to simpl(cid:411) 1s 1 line. The te(cid:364)m line is used fo(cid:364) mode(cid:364)1te 1nd popul1(cid:364) p(cid:364)iced 1pp1(cid:364)el. )esigne(cid:364)s usu1ll(cid:411) (cid:405)o(cid:364)k on th(cid:364)ee o(cid:364) fou(cid:364) lines 1t one time. )esigne(cid:364)s t(cid:411)pic1ll(cid:411) (cid:405)o(cid:364)k on th(cid:364)ee se1son1l lines 1t 1 time. the(cid:411) monito(cid:364) the s1les. 1ch g1(cid:364)ment is kno(cid:405)n 1s 1 st(cid:411)le numbe(cid:364) o(cid:364) numbe(cid:364) such 1s (cid:731)(cid:727)(cid:728) o(cid:364) (cid:732)(cid:734) These 1(cid:364)e e(cid:410)1ctl(cid:411) like the o(cid:364)igin1l designs e(cid:410)cept th1t the(cid:411) h1(cid:404)e been. A subdi(cid:404)ision of 1 line, linked b(cid:411) 1 common theme such 1s colo(cid:364), f1b(cid:364)ic, o(cid:364) st(cid:411)le m1ss-p(cid:364)oduced. The me(cid:364)ch1ndise(cid:364) ch1nnels the c(cid:364)e1ti(cid:404)it(cid:411) of the designe(cid:364) 1nd design st1ff so th1t the si(cid:410) (cid:817)(cid:364)ights(cid:818) of me(cid:364)ch1ndising c1n be successfull(cid:411) 1ccomplished.

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