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Textbook Notes for Hodge

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ELONMKT 311HodgeSummer

MKT 311 Chapter Notes - Chapter 11: Shopper Marketing, Self-Service, Sales Promotion

OC21926343 Page
18 Jun 2018
0
Retailer: business whose sales come primarily from retailing. Omni-channel retailing: creating a seam- less cross-channel buying experience that integr
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ELONMKT 311HodgeSummer

MKT 311 Chapter 4: MKT 311 Chapter 4

OC21926343 Page
18 Jun 2018
0
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ELONMKT 311HodgeSummer

MKT 311 Chapter Notes - Chapter 6: Micromarketing, Value Proposition, Evernote

OC21926345 Page
4 Jun 2018
0
6. 1 de ne the major steps in designing a customer value-driven marketing strategy: market segmentation, targeting, di erentiation, and positioning. Ma
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ELONMKT 311HodgeSummer

MKT 311 Chapter 9: MKT 311 Chapter 9

OC21926343 Page
14 Jun 2018
0
Price is the amount of money charged for a product or a service. Sum of all the values that customers give up to gain the benefits of having or using a
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ELONMKT 311HodgeSummer

MKT 311 Chapter Notes - Chapter 7: Brand Equity, Store Brand

OC21926342 Page
4 Jun 2018
0
Product line lling is adding more items within the present range of the line. Product line length is the number of items in the product line. Product l
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ELONMKT 311HodgeSummer

MKT 311 Chapter 5: Marketing Ch 5

OC21926345 Page
14 Jun 2018
0
Consumer market: consists of individuals and households that buy goods and services for personal consumption. Consumer purchases are greatly in uenced
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ELONMKT 311HodgeSummer

MKT 311 Chapter Notes - Chapter 8: Test Market, Marketing Mix, Root Mean Square

OC21926343 Page
13 Jun 2018
0
8. 1 explain how companies nd and develop new product ideas. Research and development are the most important parts of new product development. Most new
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ELONMKT 311HodgeSummer

MKT 311 Chapter Notes - Chapter 3: Baby Boomers, Root Mean Square, Byrsonima Crassifolia

OC21926343 Page
4 Jun 2018
0
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ELONMKT 311HodgeSummer

MKT 311 Chapter Notes - Chapter 10: Reverse Logistics, Marketing Channel, Direct Marketing

OC21926342 Page
15 Jun 2018
0
When channel functions are shifted to intermediaries, the intermediaries must charge more to cover the costs of their work. In dividing the work of the
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ELONMKT 311HodgeSummer

MKT 311 Chapter Notes - Chapter 1: Root Mean Square, Kroger, Marketing Mix

OC21926348 Page
2 Jun 2018
0
Preview: marketing is engaging customers and managing pro table customer relationships, aim is to create value for customers in order to capture value
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ELONMKT 311HodgeSummer

MKT 311 Chapter Notes - Chapter 2: Root Mean Square, Chief Operating Officer, Swot Analysis

OC21926343 Page
3 Jun 2018
0
2. 1 explain company-wide strategic planning and its four steps. Strategic planning is the process of developing and maintaining strategic t between th
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