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Textbook Notes for Trexler Proffitt

EMORYBUS 331Trexler ProffittSpring

BUS 331 Chapter Notes - Chapter 5: Niche Market, Target Market, Technological Change

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5 generic competitive strategy options help build a competitive advantage. Decide between broad/narrow market and lower costs/differentiation (1) low c
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EMORYBUS 331Trexler ProffittSpring

BUS331 Chapter 8: B2L Ch 8 Home Grown Management

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15
Jack welch was a famous ceo ge known for being a master of corporate change . However, jack welch wasn"t different from his predecessors. At a visionar
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EMORYBUS 331Trexler ProffittSpring

BUS 331 Chapter Notes - Chapter 3: Pest Analysis, Switching Barriers, Vertical Integration

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Evaluating the strategically relevant components of a company"s macro-environment. Macro-environment broad environmental context in which a company is
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EMORYBUS 331Trexler ProffittSpring

BUS331 Chapter 4: ESM Ch. 4 – Internal Analysis

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15
2 indicators for how well a company"s strategy is working: Whether the company is recording gains in financial strength and profitability. Whether the
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EMORYBUS 331Trexler ProffittSpring

BUS331 Chapter Built to Last 4: Built to Last – Ch 4 Notes

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Core ideology alone is not enough to make a visionary company. The core ideology much stay constant, but everything else must be up fro change. Core id
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EMORYBUS 331Trexler ProffittSpring

BUS 331 Chapter Notes - Chapter 9: Nordstrom, Walmart, Human Capital

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14
Key question is how can we do better tomorrow than we did today? . Visionary companies have a never-ending cycle of self-stimulated improvement and inv
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EMORYBUS 331Trexler ProffittSpring

BUS 331 Chapter Notes - Chapter 6: Outsourcing, Vertical Integration, Blue Ocean Strategy

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16
Strengthening a company"s competitive position: strategic moves, timing, and scope of operations. Launching strategic offensives to improve a company"s
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EMORYBUS 331Trexler ProffittSpring

BUS 331 Chapter Notes - Chapter Built to Last 2: David Packard, William Redington Hewlett, James Stillman

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Chapter 2: clock building and not time telling. Time telling having a great idea or being a charismatic leader. Clock building building a company that
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EMORYBUS 331Trexler ProffittSpring

BUS331 Chapter Built to Last Intro: Built to Last – Introduction Notes

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Built to last in a global, multicultural world. Concepts in built to last apply worldwide and transcend culture. A global visionary company separates o
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EMORYBUS 331Trexler ProffittSpring

BUS 331 Chapter Notes - Chapter 7: Orthogenesis, Pisces Iscariot, American Express

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43
A lot of visionary companies made their best moves through experimentation rather than strategic planning. Example: johnson & johnson move to consumer
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EMORYBUS 331Trexler ProffittSpring

BUS331 Chapter 11: B2L Ch 11 Building the Vision

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31
Key finding: visionary companies have a cherished core ideology while simultaneously stimulating progress and change in everything that is not part of
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EMORYBUS 331Trexler ProffittSpring

BUS 331 Chapter Notes - Chapter 6: Nordstrom, Elitism, Reinforcement

OC4927824 Page
42
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