BUS 331 Chapter 11: B2L Ch 11 Building the Vision
29 Feb 2016
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Key finding: visionary companies have a cherished core ideology while simultaneously stimulating progress and change in everything that is not part of their core ideology. Envisioned future: 10 to 30 year bhag + vivid descriptions. Core ideology = the enduring character or an organization, the self-identity. You can"t set what you think the core ideology should be. Rather, it should be discovered by looking inside. Many companies may have the same core ideology, but for a visionary company the core ideology must be authentic, disciplined, and consistent. A core ideology might turn some people away, so find people who already fit with the core ideology and keep them. Core ideology is not the same as a core competence: a core competence is a skill, and should be aligned with the core ideology. Envisioned future = vision-level bhag + vivid description. Unlike the core ideology, which is a discovery process, setting the envisioned future is a creative process.
