RES 0395 Chapter Notes - Chapter 7: Aerospace Manufacturer, Ikea, Mantra
12 Dec 2017
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Chapter 1- review and discussion questions 1 and 8 (p. 20: a. Return: resolve any operational issues: an automobile manufacturer. Source: medical supplies and disposal of used supplies. Return: follow up visits: an insurance company. Return: refund of overpayments: many firms realize the competitive advantage their oscm functions can provide them if properly managed. Firms have also found that original concepts of business have left them unable to compete successfully. Businesses have to properly change with the fluctuation of the economy. Case analysis - ikea: design and pricing (pp. 68-71) Ikea"s corporate mantra is low price with meaning basing its products around the consumer. They fulfill this by creating inexpensive products without making it appear cheap. Ikea puts a major emphasis on product development, manufacturer, design of product and shipping. Their one feature that best contributes to creating expectation value for the customer is its shipping policies. The way they ship their products is a major contributor.
