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Textbook Notes at Fashion Institute of Technology

Exam Study Guides for FIT Courses

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AC 114 Chapter 7: Business-to-Business Marketing

BUSINESS TO BUSINESS MARKETING Refers to the process of buying and selling goods or services to be use in the production of other goods and services for consumption by the buying organization andor resale by wholesalers an...

Advertising and Marketing Communications
AC 114
Suparna Pultinas
AC 114 Chapter 6: Consumer Behavior

THE CONSUMER DECISION PROCESS Need Recognition The process begins when consumers recognize they have an unsatisfied need, and they would like to go from their actual, needy state to a different desired state The greater th...

Advertising and Marketing Communications
AC 114
Suparna Pultinas
AC 114 Chapter 5: Analyzing the Marketing Environment

A MARKETING ENVIRONMENT ANALYSIS FRAMEWORK Consumers are always the centerpiece Consumers may be influenced directly by immediate actions of the focal company, the companys competitors, or corporate partners that work with...

Advertising and Marketing Communications
AC 114
Suparna Pultinas
AC 114 Chapter 1: Overview of Marketing

WHAT IS MARKETING? Marketing The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at la...

Advertising and Marketing Communications
AC 114
Suparna Pultinas
AC 114 Chapter 9: Segmenting Targeting and Positioning

THE SEGMENTATION, TARGETING AND POSITIONING PROCESS Segmentation: Step 1: Establish the Overall Strategy or Objectives Segmentation strategy must be consistent with and derived from the firms mission and objectives and its...

Advertising and Marketing Communications
AC 114
Suparna Pultinas
FM 116 Chapter Notes - Chapter 7: Business Plan, Small Business Administration, Startup Company
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Chapter 7: Small Business and Entrepreneurship  Reasons to Launch Small Business o Financial Success o Independence o Flexibility o Challenge o Survival ...

Fashion Business Management
FM 116
George Sanchez
FM 116 Chapter Notes - Chapter 4: Consumer Protection, Insider Trading
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Chapter 4: Social Responsibility and Business Ethics  Ethics: The study of right and wrong; and the morality of the choices people make  Business Ethics: The application of moral standards to business situatio...

Fashion Business Management
FM 116
George Sanchez
FM 116 Chapter Notes - Chapter 3: International Monetary Fund, Protectionism, California Institute Of Technology
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Chapter 3: The World Marketplace: Business Without Borders  Global Trade: Key Reasons and Business Opportunities: o Access to technology and decrease barriers to trade has increased global business ...

Fashion Business Management
FM 116
George Sanchez
SS 141 Chapter Notes - Chapter 2: Budget Constraint, Allocative Efficiency, Marginal Utility

How individuals make choices based on their budget constraints - Budget constraint- all possible consumption combinations of goods that someone can afford, given the prices of goods when all income is spent (boundar...

Social Sciences
SS 141
Juan Ortiz
SS 141 Chapter Notes - Chapter 1: Planned Economy, Gross Domestic Product, Microeconomics

Economics is the study of how humans make decisions in face of scarcity/ It includes various types of decisions such as individual decisions, family, business or societal. Throughout life everyone has choices to make and a...

Social Sciences
SS 141
Juan Ortiz
SS 141 Chapter Notes - Chapter 4: Income Tax, Core Inflation, Price Level

Inflation Inflation-general and ongoing rise in price level in the entire economy - Does not refer to change in relative prices - Pressure for prices to rise – shift in equilibrium (supply and demand) - ...

Social Sciences
SS 141
Juan Ortiz
SS 141 Chapter Notes - Chapter 3: Effective Demand, Shortage, Inverse Relation

Demand and Supply Demand-amount of good or service that consumers are willing and able to pay for it at any price - If you can’t pay for that good—no effective demand Price-when buyer pays for a specific good or s...

Social Sciences
SS 141
Juan Ortiz
SS 141 Chapter Notes - Chapter 5: Interest Rate, Capital Market, Balanced Budget Amendment

Government Budget and Fiscal Policy - Federal, Local and State governments all have budgets (show how much revenue government expects to receive in taxes and other income that government plans to spend - ...

Social Sciences
SS 141
Juan Ortiz
TS 111 Chapter Notes - Chapter 10: Pascalization, Mercerised Cotton, Calendering
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1. Chapter 10 Classification of Finishes  Permanent: usually involve a chemical change in fiber structure and do not change or alter throughout the life of a fabric  Durable: usually last throughout the ...

Textile Science
TS 111
Patrice George
FM 117 Chapter Notes - Chapter 20-21: Yield Management, Marginal Revenue, Dynamic Pricing
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1. Chapters 20-21 Chapter 20 Importance of Price Marketing Managers  Revenue: price charged to customer multiplied by the number of units sold o Price x Units = Revenue  Trends in the Consume...

Fashion Business Management
FM 117
Joelle Williams

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