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Textbook Notes for Advertising and Marketing Communications at Fashion Institute of Technology (FIT)

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FITAC 114Suparna PultinasFall

AC 114 Chapter 5: Analyzing the Marketing Environment

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Consumers may be influenced directly by immediate actions of the focal company, the company"s competitors, or corporate partners that work with the fir
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FITAC 114Suparna PultinasFall

AC 114 Chapter 7: Business-to-Business Marketing

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Refers to the process of buying and selling goods or services to be use in the production of other goods and services for consumption by the buying org
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FITAC 114Suparna PultinasFall

AC 114 Chapter 1: Overview of Marketing

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The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for custo
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FITAC 114Suparna PultinasFall

AC 114 Chapter 9: Segmenting Targeting and Positioning

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0
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FITAC 114Suparna PultinasFall

AC 114 Chapter 6: Consumer Behavior

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2
The process begins when consumers recognize they have an unsatisfied need, and they would like to go from their actual, needy state to a different desi
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