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Textbook Notes for Mar-3023 at Florida State University (FSU)

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FSUMar-3023Michael BradyFall

Mar-3023 Chapter Notes - Chapter 17: Content Analysis, Environmental Monitoring, Panera Bread

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8 Dec 2017
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FSUMar-3023Michael BradyFall

Mar-3023 Chapter Notes - Chapter 16: Viral Marketing, Durable Good, Product Placement

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8 Dec 2017
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FSUMar-3023Michael BradyFall

Mar-3023 Chapter Notes - Chapter 10: Groupon, Mobile Marketing, Online Advertising

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8 Dec 2017
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FSUMar-3023Michael BradyFall

Mar-3023 Chapter Notes - Chapter 9: North American Free Trade Agreement, World Trade Organization, Mercosur

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16 Oct 2017
0
Define international marketing: the nature of global marketing strategy. International marketing involves developing and performing marketing activitie
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FSUMar-3023Michael BradyFall

Mar-3023 Chapter Notes - Chapter 18: Frequent-Flyer Program, Compensation Methods, Customer Relationship Management

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8 Dec 2017
0
Steps of the personal selling process: prospecting, developing a database of potential customers, preapproach, a salesperso(cid:374) fi(cid:374)ds a(ci
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FSUMar-3023Michael BradyFall

Mar-3023 Chapter Notes - Chapter 7: Impulse Purchase

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16 Oct 2017
0
Includes five stages: problem recognition, occurs when a buyer becomes aware of a difference between a desired state and an actual condition. Internal
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FSUMar-3023Michael BradyFall

Mar-3023 Chapter Notes - Chapter 6: Market Segmentation, Customer Relationship Management, Marketing Mix

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16 Oct 2017
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FSUMar-3023Michael BradyFall

Mar-3023 Chapter Notes - Chapter 5: Stratified Sampling, Simple Random Sample, Decision Support System

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11 Oct 2017
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FSUMar-3023M.BradySpring

Mar-3023 Chapter Notes - Chapter 3: Customer Satisfaction, Whole Foods Market, Marketing Ethics

OC13925116 Page
15 Dec 2016
0
Social responsibility: kids were eating the pods cause they looked like candy. Is an organization"s obligation to maximize its positive impact and mini
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