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Textbook Notes for Marketing at Florida State University (FSU)

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FSUMAR 4613Jeffrey AndersonSpring

MAR 4613 Chapter Notes - Chapter chapter 9 - 13: Linear Regression, Pearson Product-Moment Correlation Coefficient, Homoscedasticity

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Goal to quantify magnitude of variable and relationships. Qualitative research consists of text (sometimes images) rather than numbers. Qualitative res
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FSUMar-3023Michael BradyFall

Mar-3023 Chapter Notes - Chapter 17: Content Analysis, Environmental Monitoring, Panera Bread

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FSUMAN 3504John B LarsenFall

MAN 3504 Chapter Notes - Chapter 1: Mass Customization, Factors Of Production, Total Factor Productivity

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FSUMAN-3240Caesar DouglasFall

MAN-3240 Chapter Notes - Chapter 5: Clinical Psychology, Equity Theory, Distributive Justice

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The earliest studies of motivation involved an examination of individual needs. Accompanied by a pyramid that represents how human needs are ranked. Hu
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FSUMar-3023Michael BradyFall

Mar-3023 Chapter Notes - Chapter 10: Groupon, Mobile Marketing, Online Advertising

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FSUMar-3023Michael BradyFall

Mar-3023 Chapter Notes - Chapter 9: North American Free Trade Agreement, World Trade Organization, Mercosur

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Define international marketing: the nature of global marketing strategy. International marketing involves developing and performing marketing activitie
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FSUMAN-3240Caesar DouglasFall

MAN-3240 Chapter Notes - Chapter 1: Outsourcing, Employee Engagement, Triple Bottom Line

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Organizational behavior - the systematic study and application of knowledge about how individuals and groups act within the organizations where they wo
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FSUMar-3023Michael BradyFall

Mar-3023 Chapter Notes - Chapter 16: Viral Marketing, Durable Good, Product Placement

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FSUMAN-3240Caesar DouglasFall

MAN-3240 Chapter Notes - Chapter 3: Neuroticism, Extraversion And Introversion, Conscientiousness

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According to interactionist perspective, behavior is a function of the person and situation interacting with each other. When hiring employees, compani
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FSUMAN 3504John B LarsenFall

MAN 3504 Chapter Notes - Chapter 7: Mass Customization, Root Mean Square, Variable Cost

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Service ops mgmt notes 3 process strategy - an organization"s approach to transforming resources into goods and services. Objective is to create a proc
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FSUMar-3023Michael BradyFall

Mar-3023 Chapter Notes - Chapter 7: Impulse Purchase

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Includes five stages: problem recognition, occurs when a buyer becomes aware of a difference between a desired state and an actual condition. Internal
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FSUMar-3023Michael BradyFall

Mar-3023 Chapter Notes - Chapter 18: Frequent-Flyer Program, Compensation Methods, Customer Relationship Management

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Steps of the personal selling process: prospecting, developing a database of potential customers, preapproach, a salesperso(cid:374) fi(cid:374)ds a(ci
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