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Textbook Notes for Marketing at Fordham University


FORDHAMMKBU 3441Yuliya KomarovaSpring

MKBU 3441 Chapter 15: Data Preparation and Analysis Strategy

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FORDHAMMKBU 3441Yuliya KomarovaSpring

MKBU 3441 Chapter 14: Fieldwork- Data Collection

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FORDHAMMKBU 3441Yuliya KomarovaSpring

MKBU 3441 Chapter 2: Defining the Marketing Research Problem and Developing an Approach

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FORDHAMMKBU 3435Albert GrecoFall

MKBU 3435 Chapter 9: Decision Making

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FORDHAMMKBU 3435Albert GrecoFall

MKBU 3435 Chapter 14: Culture

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FORDHAMMKBU 3435Albert GrecoFall

MKBU 3435 Chapter 8: Attitudes and Persuasive Communication

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FORDHAMMKBU 3441Yuliya KomarovaSpring

MKBU 3441 Chapter 13: Sampling- Final and Initial Sample Size Determination

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FORDHAMMKBU 3441Yuliya KomarovaSpring

MKBU 3441 Chapter 12: Sampling Design and Procedure

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FORDHAMMKBU 3441Yuliya KomarovaSpring

MKBU 3441 Chapter 4: Exploratory Research Design- Secondary Data

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FORDHAMMKBU 3441Yuliya KomarovaSpring

MKBU 3441 Chapter 4: Exploratory Research Design

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FORDHAMMKBU 3441Yuliya KomarovaSpring

MKBU 3441 Chapter 1: Introduction to Marketing Research

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FORDHAMMKBU 3435Albert GrecoFall

MKBU 3435 Chapter 6: The Self

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