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Textbook Notes for MKBU 3225

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FORDHAM
MKBU 3225 Chapter Notes - Chapter 16: Sales Force Management System, Sales, Personal Selling
carminebear339
845
FORDHAM
MKBU 3225 Chapter Notes - Chapter 19: World Trade Organization, Union Of South American Nations, Income Distribution
carminebear339
660
FORDHAM
MKBU 3225 Chapter Notes - Chapter 17: Social Media Marketing, Online Advertising, Multichannel Marketing
carminebear339
670
FORDHAM
MKBU 3225 Chapter Notes - Chapter 14: Integrated Marketing Communications, Customer Engagement, Sales Promotion
carminebear339
954
FORDHAM
MKBU 3225 Chapter Notes - Chapter 15: Branded Content, Advertising, Customer Engagement
carminebear339
764
FORDHAM
MKBU 3225 Chapter Notes - Chapter 10: Sales Promotion, Monopolistic Competition, Demand Curve
carminebear339
365
FORDHAM
MKBU 3225 Chapter Notes - Chapter 12: Lixil Group, Distribution Center, Reverse Logistics
carminebear339
762
FORDHAM
MKBU 3225 Chapter Notes - Chapter 13: Discount Store, Relative Price, Category Killer
carminebear339
350
FORDHAM
MKBU 3225 Chapter Notes - Chapter 11: Psychological Pricing, Price Discrimination, Predatory Pricing
carminebear339
472
FORDHAM
MKBU 3225 Chapter Notes - Chapter 7: Psychographic, Marketing Mix, Competitive Advantage
carminebear339
337
FORDHAM
MKBU 3225 Chapter Notes - Chapter 4: Focus Group, Online Advertising, Data Mining
carminebear339
534
FORDHAM
MKBU 3225 Chapter Notes - Chapter 8: Product Key, Interactive Marketing, Brand Equity
carminebear339
440
FORDHAM
MKBU 3225 Chapter Notes - Chapter 18: Competitor Analysis, Competitive Intelligence, Competitive Advantage
carminebear339
329
FORDHAM
MKBU 3225 Chapter Notes - Chapter 20: Longrun, Product Stewardship, Clean Technology
carminebear339
328
FORDHAM
MKBU 3225 Chapter Notes - Chapter 6: E-Procurement, Extranet
carminebear339
332
FORDHAM
MKBU 3225 Chapter Notes - Chapter 3: Natural Environment, Marketing Management, Baby Boomers
carminebear339
647
FORDHAM
MKBU 3225 Chapter Notes - Chapter 5: Opinion Leadership, Reference Group, Cognitive Dissonance
carminebear339
527
FORDHAM
MKBU 3225 Chapter Notes - Chapter 2: Boston Consulting Group, Strategic Planning, Market Segmentation
carminebear339
727

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