Dr. Phoebe Bronstein
Multimodal Synergy (WOVENtext 48)
1. Multimodal competence is essential to success & public speaking
2. W.O.V.E.N. = Written, Oral, Visual, Electronic, Nonverbal.
3. What is communication?
a. Communication is a varied response from different people, but it is the speaking and
understanding between two or more people, one being a speaker and the other(s) being
b. It is actually an area of study & a practice
c. Features: dynamic, involves rhetoric effects (purpose, audience, argument, evidence,
design, etc), involves writers, readers, speakers (basically the whole audience and the
speaker(s)), and it is the key to different forms of interpretation.
4. Standard Written English = a convention (like where to place the comma in a sentence) adopted
by the world individually by each country. Follow the SWE for the country you are in.
5. Know your audience & prepare your message appropriately.
6. What is multimodal synergy?
a. Medium – technologies of distribution, such as a printed book, CD, microphone,
computer applications, TV, etc.
b. Mode – organize, regular means of representation and communication, such as a
gesture, posture, and speech, music.
c. Multimodality – communication that occurs indifferent forms and through different
d. A mode doesn’t exist without a medium (because com