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Textbook Notes for Ulgado

GEORGIA TECHMGT 3300UlgadoFall

MGT 3300 Chapter Notes - Chapter 13: Kanal D, Ideas Group, Dont

OC5009126 Page
8 Dec 2015
41
Promotion communicating info between seller and potential buyer or others in the channel to influence attitudes and behavior. Involves telling tm that
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GEORGIA TECHMGT 3300UlgadoFall

MGT 3300 Chapter Notes - Chapter 15: Order Of Newfoundland And Labrador, Unk, Behavioral Targeting

OC5009128 Page
8 Dec 2015
33
Advertising, publicity, sales promotion, and marketing strategy planning. Play a central role in the promotion blend. Provide relatively low-cost way t
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GEORGIA TECHMGT 3300UlgadoFall

MGT 3300 Chapter Notes - Chapter 12: Formal Wear, Tums, Costco

OC5009127 Page
8 Dec 2015
22
R"s and w"s plan their own strategies. R"s must create marketing mix that provides value for target market: understand how r and w are evolving. Help y
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GEORGIA TECHMGT 3300UlgadoFall

MGT 3300 Chapter Notes - Chapter 10: Inta, Complete Control, Vertical Integration

OC5009126 Page
8 Dec 2015
25
Chapter 10 place and development of channel systems. Place making goods/serv. available in right quantities and locations, when customers want them. Wh
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GEORGIA TECHMGT 3300UlgadoFall

MGT 3300 Chapter Notes - Chapter 17: Balts, Margina, Switching Barriers

OC5009126 Page
8 Dec 2015
36
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GEORGIA TECHMGT 3300UlgadoFall

MGT 3300 Chapter Notes - Chapter 9: Mycoplasma, Swot Analysis, Testng

OC5009125 Page
8 Dec 2015
37
Chapter 9: new product management and new-product development. Really new product ideas disrupt the old ways of doing things, for marketers and custome
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GEORGIA TECHMGT 3300UlgadoFall

MGT 3300 Chapter Notes - Chapter 16: Dynamic Pricing, Sherman Antitrust Act, Brighton Collectibles

OC5009127 Page
8 Dec 2015
52
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GEORGIA TECHMGT 3300UlgadoFall

MGT 3300 Chapter 8: Chapter 8 – Elements of Product Planning for Goods and Services

OC5009129 Page
2 Dec 2015
19
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