BUS 200 Chapter Notes - Chapter 13: Fixed Cost, Variable Cost, Marketing Mix
Business 200 Chapter 13
Pricing objectives
The goals that sellers hope to achieve in pricing products for sale. involves how pricing
contributes to achieveing the firm's sales objectives
market share
percentage of the total industry slaes for a specific product type
cost-oriented pricing
pricing that consierds the firm's desire to make a profit and its need to cover production costs
markup
amount added to an items cost to sell it at a profit
variable cost
changes with Q
Fixed cost
Cost unrelated to Q
Breakeven analysis
for a particular selling price, assessment of the sellers' costs versus revenues at various sales
volumes
breakeven point
the sales volume at which the seller's revenue from sales equals total costs with neither profit
no loss
find more resources at oneclass.com
find more resources at oneclass.com
