COMM 200 Chapter Notes - Chapter 21: Counterhegemony, False Consciousness, Authoritarian Personality

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Cultural studies: essentially concerned with how elite groups such as the media exercise their power over subordinate groups. Karl marx: how the powerful (elite) exploit the powerless (working class). Culture pervades and invades all facets of human behavior: alienation: perception that one has little control over his or her future. Includes languages, concepts, and the: culture is a community of meaning. Various norms, ideas, values, and forms of understanding in a: cultural wars: cultural struggles over meaning, identity, and influence. People are part of a hierarchal structure of power: power operates at all levels in society, the ultimate source of power in our society is the media. Hegemony: influence, power, or dominance of one social group over another. Theatre of struggle: competition of various cultural ideologies. the ruling class: although dominant societal forces frequently influence people, at times people will demonstrate their own hegemony tendencies. Counter-hegemony: the masses start to influence the dominant forces lives.

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