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Textbook Notes for Besty Tretola

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GMUMKTG 471Besty TretolaFall

MKTG 471 Chapter Notes - Chapter 6: Dependent And Independent Variables

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The systematic design, collection, interpretation and reporting of information to help marketers solve specific problems or take advantage of opportuni
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GMUMKTG 471Besty TretolaFall

MKTG 471 Chapter Notes - Chapter 3: Selective Exposure Theory

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Buyers obtain information from independent sources such as government reports, news presentations, and reports from product-testing organizations. A gr
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GMUMKTG 471Besty TretolaFall

MKTG 471 Chapter Notes - Chapter 7: Visual Thinking, Design Thinking, Mind Map

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Visualization using images, visual thinking, different part of brain. Journey mapping tracing customer journey as he interacts with process of receivin
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GMUMKTG 471Besty TretolaFall

MKTG 471 Chapter Notes - Chapter 12: Product Design, New Product Development, Test Market

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Able to adjust product features in response to changes in customer needs. Marketer must develop, alter and maintain an effective product mix. Assessing
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GMUMKTG 471Besty TretolaFall

MKTG 471 Chapter Notes - Chapter 7: Sales Promotion, Job Satisfaction, Takers

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Marketing 471 - personal selling and sales promotion. Paid personal communication that attempts to inform customers and persuades them to buy products
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GMUMKTG 471Besty TretolaFall

MKTG 471 Chapter Notes - Chapter 5: Marketing Mix

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Marketing 471 - marketing strategies and customer relationship. Purchasers of organizations" products focal point of marketing activities. Specific gro
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GMUMKTG 471Besty TretolaFall

MKTG 471 Chapter Notes - Chapter 1-2: Customer Relationship Management, Horizontal Integration, Disintermediation

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The art & science of choosing target markets and getting, keeping, and growing customers through creating, delivering and communicating superior custom
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GMUMKTG 471Besty TretolaFall

MKTG 471 Chapter Notes - Chapter 3: Marketing Management, Core Competency, Marketing Mix

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Marketing 471 planning, implementing and evaluating marketing strategies. Strategic marketing management process of planning, implementing and evaluati
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GMUMKTG 471Besty TretolaFall

MKTG 471 Chapter Notes - Chapter 8: Digital Marketing, Online Advertising, Mobile Marketing

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Marketing 471 - digital marketing and social networking. Electronic media that function using digital codes, the includes media available through compu
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GMUMKTG 471Besty TretolaFall

MKTG 471 Chapter 4: Chapter 4 terms

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Factors that in part determine people"s general behavior, thus influencing their behavior as consumers. Operate on buyers internally, but are acted on
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